What is Brain?

Brain is your organization's shared AI knowledge layer. Org admins upload your Sales SOP, voice/tone documents, deliverable templates, and brand assets once — and from that point on, every agent your team runs (outreach drafts, account briefs, Customer Success suggestions) is brand-aware automatically.

Where to find it. /brain in the main nav for Enterprise users.

Available on: Enterprise only. Solo and Pro users do not see Brain in their nav, and /brain redirects them to the dashboard.

What goes in Brain

• Sales SOP — your discovery framework, qualification rubric, pricing playbook, close playbook, objection-handling library.
• Voice & tone — exemplars of how your brand writes: emails, proposals, follow-ups, internal comms.
• Deliverables — template documents the Customer Success agent should match in look, structure, and language when generating client outputs.
• Brand assets — your logo, font files, color palette. Stored for use in branded deliverable rendering (v1.1).

How it shapes your agents

When any team member runs an agent, the wrapper auto-injects relevant Brain content into the system prompt:

• Outreach drafts pull from voice/tone + Sales SOP — the email reads like your brand wrote it, not a generic LLM.
• Account briefs pull from Sales SOP + procedures — the brief follows your discovery framework.
• Customer Success suggestions pull from all four categories — outputs match your deliverable style and reference your SOP explicitly.
• TOV Database scoring pulls from voice/tone — scores reflect your brand's standard, not a generic baseline.

Agents don't need to know about Brain. The wrapper handles injection, and the LLM sees the content as cached prefix (low latency, no per-call retraining).

Permissions

• Org admins can upload, replace, and archive documents and assets.
• All org members can browse documents read-only and ask Brain chat directly at /brain.
• Members cannot edit. There is no public-internet exposure of Brain content under any circumstance.

Versioning

Every document upload writes a new version row. Old versions are kept for audit purposes and admins can roll back to any previous version. Only the latest version is used in live agent calls.

Privacy

Brain content is org-scoped. Content is never accessed by users outside your organization, never shared with other DealArena customers, and never used for cross-customer model training.

Cost

Each Brain chat query costs 11 usage units. Brain context auto-injection into other agents does not add a per-call charge — you pay only for the underlying agent task as usual.

How to get started

In v1, Brain provisioning is white-glove. Your founder/CSM contact will:

1. Provision your organization and admin account.
2. Schedule an implementation call to gather your initial corpus.
3. Upload, categorize, and review embeddings for your first batch of documents.
4. Verify agent outputs reflect your brand voice before handing the keys to your team.

After that, your admins manage uploads and versioning self-serve.

See also

• Brain categories explained — what each category means and how the agents use it.
• Brain and your agents — how Brain context flows into outreach, briefs, CSM, and the TOV Database.