Four ways in. One stack replaced.
Built for 5-50 rep teams that are tired of paying six figures a month for software they barely use. Free is real and stays free. Solo gets you the dialer and the CRM. Pro launches as a Founder's Edition at $247/seat for the first 100 seats, that's less than 1% of the legacy stack.
// what your team is paying now
Salesforce + Sales Cloud$165 / seat
Outreach or Salesloft$130 / seat
Orum / Nooks autodialer$120 / seat
ZoomInfo / Apollo data$199 / seat
LinkedIn Sales Nav$99 / seat
Gong (call review)$170 / seat
Clay / Common Room signals$200 / seat
11x / Regie / AI SDR du jour$350 / seat
// stack subtotal
$107,930/mo
→
// what you pay us (Pro · Founder's Edition)
CRM · pipeline, accounts, tasksincluded
Sequencer · email + LinkedIn + SMSincluded
Single-line autodialer · click-to-call, auto-logincluded
Power Dialer · mobile · tap-to-callin development
The Sauce signals · SEC, news, hiring, exec movesincluded
Agent stack · Origin · Codex · Account Prospecting · Legion (CSM + Brain on Enterprise)included
Enrichment Waterfall · 5-vendor cascadeincluded
Pitch DNA · text-style trained on your sentincluded
REST API + webhooks · plug into your stackincluded
Team management · multi-seat admin · rolesincluded
BYOK · plug your own LLM keys$0 add-on
// dealarena pro
$247/seat/mo · founder's edition
// you keep $1,186/seat/mo · or $14,232/seat/year · sticker price post-Founder's Edition is $397
// Free
The free tier is the trial. No card. No countdown.
$0
forever · unlimited seats
// signup in 90 seconds, no credit card, no expiration, no demo gate
- Full pipeline CRM. Accounts, contacts, deals, tasks, kanban.
- Gamification. XP, streaks, badges, public leaderboard.
- Email + calendar integrations. Gmail, Outlook, Calendly.
- Closers Coffee forum. Community, scripts, field reports.
- The League. Qualify for warm angel-investor intro cycles on pure performance. Free users qualify the same as paid.
- // what Free doesn't include
- Any AI agents (paid tiers only)
- The Sauce signals (paid tiers only · we pay the data APIs)
- Autodialer · Power Dialer · sequencer
// Solo
For Directors of Sales running a single-line outbound motion.
$147
/ seat / mo
// monthly, no annual lock-in · billed per seat · cancel any time
- Everything in Free, plus:
- Single-line autodialer. Click-to-call, auto-logged to the CRM.
- Sequencer. Email, LinkedIn, SMS, branching logic.
- Origin agent. Your drafting voice. Writes emails, handles objections, preps you for calls in your style. The only AI agent on Solo. Sauce-aware drafting is Pro+ (Solo doesn't include the signal layer).
- Pitch DNA. Trained on your sent. Text-style only.
- Enrichment Waterfall. 5-vendor cascade · 150 credits/mo included.
- BYOK. Plug your own OpenAI / Anthropic / Bedrock key. $0 add-on.
- Mobile app · iOS + Android. Real-time push, in development.
- // what Solo doesn't include
- Account Prospecting · BDM Legion (Pro)
- Customer Success agent · org-shared Brain (Enterprise)
- Power Dialer (Pro · mobile)
- The Sauce signal layer · Custom Sauce signals · REST API · Team management (Pro)
Founder's Edition · 100 seats
// Pro
Full stack. The agents that make League numbers cheat-mode.
$397
$247
/ seat / mo
Founder's Edition · first 100 seats · sunset Q4 2026 · sticker price returns to $397/seat/mo after
- Everything in Solo, plus:
- Power Dialer · mobile. Tap-to-call, local presence, voicemail drop. Ships with the mobile app.
- Full Pro agent stack. Origin + Codex + Account Prospecting + BDM Legion. The CSM agent + Brain (org-shared knowledge layer) are Enterprise-only — that's the brand-AI tier.
- BDM Legion · unlimited. Virtual BDRs with custom personas, voice profiles, per-member attribution.
- Enrichment Waterfall. 5-vendor cascade across PDL, Snov, Hunter, Findymail, Reverse Contact. 500 credits/mo included.
- REST API + webhooks. Bearer-auth tokens, scoped permissions, real-time event delivery.
- Team management. Multi-seat admin, owner / admin / manager / rep roles, per-seat caps.
- Pitch DNA. Trained on your sent. Text-style only, never audio.
- Custom Sauce signals. RSS, webhook, regex, your own SQL.
- BYOK. Plug your own OpenAI / Anthropic / Bedrock key. $0 add-on.
// Enterprise
25+ seats. Founder-led discovery. Built around your motion.
Custom
25+ seats
// 30-min discovery with Tyler · architecture before login · annual contracts
- Everything in Pro, plus:
- White-glove onboarding. Tyler runs your first 30 days. Migration, team training, custom Sauce signal build-out.
- SSO + SAML. Okta, Entra, Google, JumpCloud.
- Custom integrations. Your ATS, ERP, telephony, data warehouse.
- Named CSM channel. Dedicated Slack Connect or Teams.
- 99.9% SLA tracked publicly. Credits if we miss it.
- Enrichment · 2,000 credits/mo included. Volume tiers for higher consumption.
- Custom Sauce signal pipelines. Built around your buying signals.
- Volume pricing. Per-seat goes down with volume, not up.
Built for mid-market sales teams (5–50 reps).
Director of Sales with budget authority. CRO running a small floor. Not for the procurement gauntlet, Enterprise (25+ seats) keeps that lane separate with a founder-led discovery flow.
// what's included, line by line
The receipts.
| Feature | Free | Solo $147 | Pro $247* | Enterprise |
|---|---|---|---|---|
| // CRM core | ||||
| Pipeline, accounts, contacts, deals | ✓ | ✓ | ✓ | ✓ |
| Custom objects + fields | ✓ | ✓ | ✓ | ✓ |
| Tasks, calendar, notes, mentions | ✓ | ✓ | ✓ | ✓ |
| Mobile app · iOS + Android | , | ✓ | ✓ | ✓ |
| // outbound | ||||
| Sequencer · email + LinkedIn + SMS | , | ✓ | ✓ | ✓ |
| Single-line autodialer · click-to-call | , | ✓ | ✓ | ✓ |
| Power Dialer · mobile, tap-to-call | , | , | ✓ in dev | ✓ in dev |
| Local presence + voicemail drop | , | , | ✓ | ✓ |
| Branching workflow logic | , | ✓ | ✓ | ✓ |
| // AI agents (paid tiers only) | ||||
| Origin agent · drafting voice + Sauce-aware outreach | , | ✓ | ✓ | ✓ |
| Codex · your personal AI archive (CRM + notes + chats) | , | ✓ | ✓ | ✓ |
| Account Prospecting agent · pre-call briefs | , | , | ✓ | ✓ |
| BDM Legion · virtual BDRs with custom personas | , | , | ✓ unlimited | ✓ unlimited |
| Pitch DNA · text-style training on your sent | , | ✓ | ✓ | ✓ |
| BYOK · use your own LLM key | , | ✓ free | ✓ free | ✓ free |
| // Enterprise-only — your AI knows your brand | ||||
| Brain · org-shared knowledge layer (SOP + voice/tone + brand) | , | , | , | ✓ |
| Customer Success agent · brand-trained, cites your SOP | , | , | , | ✓ |
| Brain context auto-injection across every agent | , | , | , | ✓ |
| White-glove Brain implementation (founder-led) | , | , | , | ✓ |
| // signals + data | ||||
| The Sauce signals (SEC, news, hiring, social) | , | , | ✓ | ✓ |
| Custom Sauce signals (RSS / webhook / SQL) | , | , | ✓ | ✓ |
| Enrichment Waterfall · 5-vendor cascade | , | ✓ 150 cr/mo | ✓ 500 cr/mo | ✓ 2,000 cr/mo |
| B2B contact data | BYO source | BYO source | included via Waterfall | included via Waterfall + quoted |
| // platform & integrations | ||||
| REST API · scoped bearer tokens | , | , | ✓ | ✓ |
| Webhook event delivery (HMAC-signed) | , | , | ✓ | ✓ |
| Team management · multi-seat admin + roles | , | ✓ owner only | ✓ full | ✓ full + audit |
| Mobile app (iOS + Android) | , | ✓ in dev | ✓ in dev | ✓ in dev |
| // security & ops | ||||
| SSO · Okta / Azure / Google | , | , | , | ✓ |
| SAML / SCIM provisioning | , | , | , | ✓ |
| Custom integrations | , | , | , | ✓ |
| White-glove onboarding · Tyler-led | , | , | , | ✓ first 30 days |
| Uptime SLA | best effort | 99.5% | 99.5% | 99.9% |
| // the part nobody else does | ||||
| League eligibility · warm angel intros | ✓ open to all | ✓ open to all | ✓ open to all | ✓ open to all |
| Public quota leaderboards by industry | ✓ | ✓ | ✓ | ✓ |
* Pro is $397/seat/mo sticker. Founder's Edition $247/seat/mo for the first 100 seats only, sunset Q4 2026.
// League access is now free for any user who hits the public performance thresholds. Paid plans exist to give you the unfair advantage in hitting those numbers faster.
// pricing FAQ
The questions Tyler answers every Tuesday.
Why four tiers? What changed?
Free is the trial. Full CRM, no card, forever. No agents on Free, every AI agent is a paid feature. The League is free and open to every tier, including Free, qualification is on pure performance. Solo at $147 gets you Origin (the drafting agent), Codex (your personal AI archive), single-line autodialer, sequencer, mobile app, Pitch DNA, BYOK, and the Enrichment Waterfall (150 credits/mo). For solo BDMs and Directors of Sales running a single-line motion. Pro at $247 (Founder's Edition, first 100 seats) adds Account Prospecting + BDM Legion, the The Sauce signal layer, the Power Dialer (mobile), custom Sauce signals, REST API + webhooks, team management, and a 500 credit/mo enrichment allotment. Enterprise is the brand-AI tier — adds Brain (org-shared knowledge layer where you upload Sales SOP + voice/tone + deliverables) and the brand-trained Customer Success agent that pulls from Brain on every run. Founder-led onboarding for 25+ seat teams. After the Founder's Edition sunsets in Q4 2026, Pro returns to its sticker price of $397/seat/mo.
What is "Founder's Edition" and is it real?
Founder's Edition is a hard-capped 100-seat allocation at $247/seat/mo for Pro, sunset Q4 2026. The sticker price is $397. We're locking in the first 100 paid seats at the early price because the people who sign up before the platform is famous deserve the better number. Existing customers get grandfathered forever: if your seat is on the Founder's Edition rate, that rate is your rate, period, even after Q4 2026.
What's the difference between Solo and Pro?
Solo at $147 gets you the CRM, single-line autodialer, sequencer, mobile app, plus Origin (drafting voice), Codex (your personal AI archive), Pitch DNA, BYOK, and the Enrichment Waterfall (150 credits/mo). Pro at $247 adds Account Prospecting for pre-call briefs, BDM Legion for unlimited virtual BDRs, the The Sauce signal layer, the Power Dialer (mobile, tap-to-call), custom Sauce signals, REST API + webhooks, team management, and a 500 credit/mo enrichment allotment. Enterprise is where the brand-AI step-up lives — Brain (org-shared knowledge layer for SOP + voice + deliverables) plus the Customer Success agent that pulls from Brain on every run, plus white-glove implementation. Solo for solo BDMs. Pro for teams that want the full agent stack. Enterprise when you want every rep's AI to know your brand inside out. The League is free for any tier (Free included), paid tiers just make hitting the numbers easier.
What is Pitch DNA, exactly?
Pitch DNA is text-style training only. It learns your writing style, your phrasing, your hooks, your cadence in writing, and generates outbound copy that sounds like you wrote it. It is text-based, not audio. Pitch DNA does not synthesize, clone, or imitate any audio voice. We made the distinction explicit because audio voice synthesis has a different (and much heavier) regulatory profile under TCPA and state laws like the Tennessee ELVIS Act. Pitch DNA stays in the text lane on purpose.
What does BYOK actually mean?
Bring Your Own Key. On Pro, you paste in your
OPENAI_API_KEY or ANTHROPIC_API_KEY (or AWS Bedrock creds, or a self-hosted endpoint) and the agents run on your tokens, not ours. You pay the LLM provider directly at their rates, usually $4–8/seat/month at typical usage, and the seat price doesn't change. Why? Because some teams have enterprise LLM contracts already, and others want to know exactly what the AI is costing.Is there a hard cap on AI usage?
Yes. Pro has a hard cap at $550/month equivalent in AI usage per seat (your $247 base plus ~$150 of overage headroom). Soft warning at 80%. Hard pause at 100%, with a one-click "Request increase" form that goes to admin review. Approvals usually inside 24 hours. The cap exists so a runaway agent script can't hand you a surprise bill, not to throttle real work.
Can I cancel any time?
Yes. One click in Settings. Your seat converts to "read-only export mode" at the end of your billing period and your data sits there for 90 days, free, while you pull it. CSV, JSON, full Postgres dump on request. We will never charge you to leave.
What's the League and is it included?
The League is our warm-introduction program — the East-coast answer to YC. Reps who hit the public Cycle 00 thresholds (≥$500K trailing 12mo ARR, ≥110% quota over the last 4 quarters, 60-day activity streak in CRM, 90-day platform tenure) earn a warm introduction to our angel-investor network. Eligibility is open to every tier, including Free. Free users qualify the same as paid users. Solo, Pro, and Enterprise just give you the agents, Power Dialer, The Sauce signals, and enrichment that make it way easier to hit the numbers. The introductions themselves are free, we don't take a finder's fee, we don't take equity, we don't take a placement cut. Introductions are not offers of investment, and any funding decisions are made independently by third-party investors. Full mechanics here →
Do you offer annual discounts?
Yearly billing is two months free on Solo and Pro. Solo: $1,470/seat/year (vs $1,764). Pro Founder's Edition: $2,470/seat/year (vs $2,964). We don't push it. Monthly is fine.
Will the price ever go up?
The Pro sticker is $397, that's the post-Founder's-Edition price. For existing customers on Founder's Edition? No. Never. Ever. Your $247 today is your $247 in 2030. We will write that into the MSA if you want.
What about the autodialer minutes, is there a per-minute charge?
No metered minutes. Both dialers are included flat. Solo gets the single-line desktop autodialer (click-to-call). Pro adds the Power Dialer (mobile app, tap-to-call, local presence, voicemail drop) when the mobile app ships. We negotiated a Twilio enterprise rate and built the cost into the seat price.
What about Enterprise pricing?
25+ seats triggers Enterprise. Custom contracts, SSO + SAML, custom integrations, named CSM channel, 99.9% SLA. Founder-led discovery, Tyler maps your motion before your team logs in. Book the 30-min discovery →