What is the Game Plan and how do I build one?

The Game Plan is a short document that tells DealArena who you are, who you compete with, who you sell to, and which words are worth tracking. Origin reads it as context when it drafts in your voice, and it is the first thing worth filling in before you ask an agent to research or write for you.

Where to find it. The Game Plan sits at the top of Artifacts in the left rail, directly under the TOV Database. That is its only home. The old War Room page sends you there.

The five steps. Company, competitors, personas, keywords, review. Every step saves as you go, so you can stop, come back, and land on the step you left. An empty step is allowed. The plan is filed either way.

Suggest with AI. Each step has a button that proposes an answer. "Read my site" reads your website and drafts your company description and who buys from you. "Suggest with AI" proposes competitors, buyer personas, or keywords. Every suggestion spends AI usage and lands as editable text. Nothing is saved until you press Continue, so a suggestion you do not like costs you only the usage it took to ask.

When your site cannot be read. Some sites sit behind a bot wall. If yours does, the wizard says so and no usage is spent. Paste a paragraph from your About page into the description instead.

The filed document. Pressing "I'm ready, let's go" files the plan into the Artifacts library as one markdown document titled "Game Plan: your company". There is one per workspace. Editing the plan refreshes that document in place rather than piling up drafts. It can be wired like any other artifact.

Editing. On a live plan the section shows what you filed: your company, competitors, personas and keywords. "Edit game plan" reopens the wizard at step one with everything filled in.

Tier gating. The Game Plan is on the paid plans. Basic does not include it, because the wizard spends AI usage and Basic has none.