Help / What is the TOV Database and how do I train it?/3 min read
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What is the TOV Database and how do I train it?

The TOV Database (tone-of-voice) is DealArena's text-style training feature. It learns how you write so that drafted emails, follow-ups, and call scripts read like you wrote them — not like ChatGPT did. It trains on writing style only, never on audio. There is no voice cloning involved.

TOV profiles. Instead of one implicit style, you build named tone-of-voice profiles. Keep several personal ones (say, a punchy cold-open voice and a measured follow-up voice) and switch between them when you draft. You can hold up to 10 personal profiles, and each holds up to 200 active writing samples.

Where to find it. The TOV Database sits at the top of Artifacts in the left rail, above your agent output. That is its only home; the old Origin page now sends you there.

Training. Open Artifacts, create a TOV (or open your default "My voice"), and paste your real outreach — cold emails, LinkedIn DMs, or short messages that sound like you. Aim for 50–8,000 characters per sample; the longer and more varied, the better. After 5 samples the profile trains itself into a style profile: tone (casual / formal / punchy / measured), common openers, common closers, signature moves, and patterns you avoid. It refreshes as you add more.

Team TOVs. Create a team profile to share a voice across your whole workspace. Teammates can draft with it and clone it into a personal profile of their own — cloning copies the trained style but not the samples, so the clone trains independently from there. Only the creator can rename or archive a team TOV.

Default profile. Star one personal profile as your default. Origin, the Test Drive, and the Chrome extension use your default TOV unless you pick another. Starring a new one un-stars the old.

Where it shows up. Open any contact, click Send Email, and the Draft with Origin button sits above the subject line with a TOV picker (your personal + team profiles, default preselected) and a tone picker. The draft is grounded in that profile's voice and in what DealArena knows about the contact: the contact card, the company card and its target tier, your calls, voice notes and emails with them, and recent signals. A line under the button says what the draft anchored on. The Test Drive on Artifacts previews any channel in any TOV before you commit.

Tier gating. The TOV Database starts on Solo ($79/seat/month). During the alpha it is open to every tier; the Solo gate returns at beta.

Privacy. Personal TOVs, their samples, and their traits are scoped to your user only; team TOVs are visible to your workspace and nobody else. Retrieval filters by TOV profile inside the vector query and re-checks the source rows before anything reaches a draft. Archiving a TOV hides it but keeps its samples, so a restore brings it back intact. Text only. No audio of any kind.

Badge. Training your first TOV unlocks the TOV Database badge on your community profile. It is the same achievement that earlier carried different names as the feature was renamed — the underlying badge never changed, so anyone who earned it keeps it.

Missing something?

Ask it on the help page and the assistant answers from the whole corpus. If it cannot, team@dealarena.io can, and the answer usually becomes a doc.

/help/tov-database

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