The CRM Salesforce should have been. Free, fast, gamified, and secure by default.
Unlimited contacts, unlimited seats, a kanban that moves itself, and an entire stack of AI agents sitting on top — all for less than 1% of an equivalent legacy stack. Postgres encrypted at rest with AES-256, TLS 1.3 in transit, Argon2id password hashing, TOTP MFA, zero AI training on your data, hosted on SOC 2 Type II + ISO 27001 certified infrastructure (Render + Neon) with point-in-time database recovery, 99.9% uptime SLA with service credits when we miss. Eight agents (Origin, Codex, Account Prospecting, BDM Legion, Brain, Customer Success, Marketing, RevOps), The Sauce signal layer, a 5-vendor enrichment cascade, and REST API + webhooks ride on the same foundation. Built by a BDM who got tired of the legacy stack — and an ex-cybersecurity engineer who refused to ship one that leaks.
The CRM that moves itself. Free forever, faster than HubSpot, locked down like a bank.
A drag-drop kanban with the actions senior reps actually use. Custom dispositions, smart marks, contact profiles with activity feeds, lifecycle stages, and bulk anything. No clicks wasted on data hygiene the system should be doing for you.
- Custom dispositions per stage. Build the pipeline shape your motion runs on, not the one Salesforce thinks you should.
- Smart marks (lists) auto-update as records change stage, get scored, or hit a buyer-intent alert. Set the rule once.
- Contact profiles with full activity feed, pinned notes, call dispositions, lifecycle stages, target tier, next-best-action.
- Bulk anything. Multi-select drag, bulk stage changes, bulk tag, bulk export. The way you'd do it in a spreadsheet, but with referential integrity.
- Hot / warm / cold tags from the warmth score, recomputed every action. No manual scoring.
- Confidential field-lock per record. Locked deals render normally in your pipeline but are excluded from the public Arena and any angel-network-visible surface.
Keyboard-first. Optimistic. Bulk anything.
Drag-drop kanban, multi-select bulk actions on selection, 30-day soft-delete trash with one-click undo, background jobs above 100 selected. Built for closers who hate clicking, not data-entry clerks.
- Sub-100ms stage moves with optimistic UI
- 10 grouped bulk actions, one keystroke
- Multi-select drag — Notion / Airtable energy
- Sized to handle thousands of contacts without slowdown · database tuned for growth
Built by an ex-cybersecurity engineer.
Postgres encrypted at rest with AWS KMS, TLS 1.3 in transit, Argon2id password hashing, TOTP MFA available, bug-bounty tested. Zero AI training on your data. Zero data sales. Ever.
- AES-256 at rest · TLS 1.3 in transit
- Argon2id · TOTP MFA · audit log
- Hosted on SOC 2 Type II + ISO 27001 certified infrastructure · sub-processor reports on request
- Database-level point-in-time recovery · rewind to any state in the last 30 days
99.9% SLA. Service credits, automatic.
Solo and Pro run on 99.5% best-effort. Enterprise gets a 99.9% SLA tracked on a public status page — if we miss it, service credits issue automatically. No tickets, no haggling, no "engineering is looking into it."
- Public status page · region-aware
- Automatic service credits on miss
- Standard MSA, DPA, SCCs · redlines welcome
Ten actions, one keystroke. Notion / Airtable for your pipeline.
Select rows, pop a bottom-pinned action bar, ship the work. Move stages, tag, enroll in sequences, derive an account list, enrich seven sections, run an LLM cleanup pass, export to CSV, soft-delete with one-click undo. Above 100 selected, jobs run in the background with cancel + progress.
- 10 actions grouped by category: state changes, organize, AI enrichment, output, removal. Same UX everywhere — multi-select, hit the bar, ship.
- Account list from people. Group selected prospects by company, normalize ("Acme, Inc." = "Acme Inc"), match existing accounts or create new ones, save as a TAM list. One bulk action turns a contact selection into an ABM target list.
- Enrich… with section picker. Email, phone, LinkedIn, title, company info, signals correlation, ICP score — pick the sections, see live cost preview (credits/prospect × prospects = total), run. Free tier covers email + LinkedIn (0-credit). Solo / Pro unlock the rest.
- Clean fields. LLM scans for empty + malformed fields and proposes corrections. Default review-first via diff modal; auto-apply mode for high-volume workflows. "Requires lookup" entries surface but never auto-apply. 2cr/prospect.
- Soft delete + 30-day trash. Delete moves prospects to /database/trash with a 10-second undo toast. Tasks, activity, sequences stay intact through soft delete so restore round-trips. Nightly worker hard-deletes past 30 days and writes a hard_delete_audit row for evidence.
- Background jobs queue. Above 100 selected, work queues as a bulk_jobs row. Cancel queued jobs from the UI; running jobs commit progress incrementally. Track at /api/bulk-jobs/<id>.
Built to make Salesforce, HubSpot, and Pipedrive call us crying.
We're not a "cheaper Salesforce." We're the CRM the legacy stack would have built if it cared about the people using it.
$165 a seat with a 7-figure implementation, a Trailhead certification industry, and a consultant required to add a custom field. Lightning, but only metaphorically.
- Consultants to add a field
- Six-figure annual minimums
- UX from 2009 with a 2024 coat of paint
- DealArena: custom fields live in 30 seconds, $0–$247/seat
The "free CRM" caps contacts at 1,000 then upsells to Sales Hub Pro at $890/mo. Marketing-first product bolted onto sales. Charges per contact above the cap.
- Free tier is a contact-capped trial
- $890/mo to unlock features that should ship free
- Sales is a side feature, not the product
- DealArena: unlimited contacts on free, forever
Drag-and-drop kanban with nothing under it. No signal layer, no enrichment, no agents. A pretty board on top of a database that doesn't know what's happening in your market.
- No signal layer · no enrichment
- No AI agents · no Sauce
- Per-seat cost stacks fast at scale
- DealArena: the whole stack at lower seat cost
// pricing pulled from each vendor's public list price as of 2026-05.
The room before you walk into the room.
The Sauce is your situational-awareness feed. Markets, tech, and the companies in your pipeline — what's moving right now, in one place. Open it before your first dial and walk in knowing more than the person across the table.
- Live stock ticker across 13 default symbols, refreshed every minute. Indices, big tech, and the names your prospects watch.
- Markets & tech feed — financial headlines and Hacker News in three tabs (All / Markets / Tech), auto-refreshed every five minutes while the page is open.
- Daily Sauce alerts — hand-picked buyer-intent signals across venture and M&A, right at the top of the page.
- Live signals from your prospects — SEC 8-K filings and recent news on companies already in your CRM. Click any signal to open the prospect.
- One screen, zero setup. No queries to build, no gates to tune. Open it, scan it, dial.
XP, quests, badges, leaderboards. The fun layer over the real numbers.
Every action you take in the CRM has an XP value. Daily quests reset, streaks compound, badges unlock on real milestones (first close, hot streak, demo master, whale hunter). Public leaderboard shows where you rank. The numbers under the hood, total revenue, quota attainment, activity ratios, are what our angel network sees when you qualify for The League. The League is free for any tier (Free included), no paid tier required.
- 50+ XP-awarding actions: contact added, email sent, demo booked, deal moved, deal won, sequence enrolled, Sauce signal converted, etc.
- Daily quests reset at midnight EST. Hit "50 dials" to keep your streak. Streak = multiplier. Miss a day, multiplier resets.
- 24 badges auto-unlock against your stats. Every badge has a known criteria so you can see what you're playing for.
- Public leaderboard at /leaderboard. Anonymous by default; opt in to appear by name and qualify for The League.
- The League is a free, performance-based program open to every tier (Free included), the East-coast answer to YC. Top performers earn a warm introduction to our vetted angel-investor network. No application fee, no finder's fee, no equity cut. Introductions are not offers of investment.
- Field-locked records stay private and don't count for League scoring. Confidential deals are excluded by default.
Connects to the tools you already pay for.
Native two-way sync with the email and ops tools your team is already running. No middleware, no Zapier hops. Bring your own LLM key and route AI calls through your own Anthropic / OpenAI / AWS Bedrock account. Your seat price stays the same.
- Gmail / Outlook two-way sync. Send from DealArena, replies thread back into the prospect record. Open / click / reply tracking.
- Slack alerts on Sauce signal hits, deal stage changes, leaderboard moves, weekly digest.
- LinkedIn Chrome extension (in build). One-click "Add to DealArena" on any profile or Sales Nav search result.
- Calendly / Google Calendar book demos straight from the prospect drawer. The meeting auto-logs against the deal record.
- BYOK for Anthropic, OpenAI, AWS Bedrock. Bypasses our metered cap entirely, you pay your provider directly.
- CSV / JSON / Postgres dump exports. Your data is yours. Cancel any time with a 90-day window.
- Migration: Salesforce, HubSpot, Pipedrive, Bullhorn import. We map your fields and you keep your history.
Eight agents. A virtual BD department.
Six are live in production today, three are in development. Origin + Codex (your personal AI archive) open on Solo at $147/seat. Account Prospecting + BDM Legion ship on Pro at $247. Brain (org-shared knowledge layer) and the brand-trained Customer Success agent are Enterprise-only — that's the brand-AI step-up. Marketing, RevOps, and CEO are in development now, Pro gets first beta access on each. Every agent grounds its work in your CRM, your Sauce signals, your sent mail; Enterprise agents additionally pull from your uploaded Brain. None of them invent a fact. Full agent breakdown →
Origin
Writes outbound, follow-up, objection-handling replies, and post-call recaps in your voice. Trained on your sent mail through Pitch DNA. On Pro, Origin reads The Sauce feed too and drafts the moment a 10-K filing or a hiring spike fires.
Customer Success
Watches every prospect through the funnel and surfaces specific, time-bound moves — grounded in your real data and your org's Brain. Recommendations cite your Sales SOP. Drafts match your voice. Stuck-deal flags reference your procedure library. Generic Pro CSM doesn't exist; this is the brand-trained version.
Account Prospecting
Generates the structured account brief 10 minutes before your call. Five fixed sections: company snapshot, last 90 days of moves, decision-maker map, talking points, risks. Every claim cited back to a signal id, a CRM record, or "general knowledge."
Codex
Ask anything across your CRM, prospect alerts, agent conversations, and DealArena's help corpus. Per-user scoped — your own work, your own answers, never cross-user. Cited every time. Confidential prospects (Employer Mode) never appear in retrieval, even for the user who created them.
Brain
Upload your Sales SOP, voice/tone, deliverable templates, brand assets once. Every team member's agents pull from Brain on every run — outreach drafts use your voice, account briefs follow your SOP, Customer Success outputs match your style. The whole org's AI gets brand-aware without per-rep configuration.
BDM Legion
Build virtual BDRs with custom personas, voice profiles, specialization (industry, role, geo, deal size), and tone. Spin up an enterprise hunter, an SMB closer, a renewals rep. Per-member attribution: deals, revenue, runs, approval rate.
Marketing
Drafts ad copy, landing-page variants, and social posts in your brand voice. Scores top-of-funnel signals, routes qualified inbound to the right rep, and ties content performance back to closed revenue, not clicks. Pro tier gets first beta access when it ships.
RevOps
Audits the pipeline weekly: stale records, missing fields, duplicates, blown stages. Forecasts the quarter from current activity ratios, not gut feel. Tells the rep exactly which records to fix before the call with the VP. The agent your CRO wishes the team had.
CEO Agent
Synthesizes every other agent into the one summary that matters: where revenue is coming from, where it's slipping, and which two moves this week unlock the most upside. Optional weekly digest emailed to the founder, in-app dashboard for everyone else. Cited like everything else in DealArena.
In the build now. Pro gets beta access. Enterprise gets alpha keys.
We ship to production every Tuesday at 10am EST. 106 weeks running. The roadmap below is the actual build queue, not marketing spec. Beta access is one of the perks of going Pro; Enterprise customers can request alpha builds.
Sequence builder · branching
Visual wireframe-style sequences. Email, LinkedIn connect, message, call. Yes/no branches, delay timers, scheduled triggers, conditional logic on opens and replies. Replaces Outreach.io / Salesloft for the single-line motion.
The League · Cycle 00 opens
First free, performance-based qualifier. Open to every tier (Free included). Our angel-investor network reviews top performers based on system-recorded metrics: real revenue, real activity ratios, real conversion. Qualifiers earn a warm introduction. Introductions are not offers of investment.
BYOK Custom Reports · Analytics
Bring your own LLM key. Run plain-English reports against your CRM data. "Show me my top 10 stalled deals by ARR" → table. "Build a one-page brief for my QBR with Acme" → exportable doc. Pulls tables, decks, briefs directly from the analytics page.
Pipeline Agent & CSM Agent · GA
Pipeline agent goes from beta to GA. CSM agent goes from beta to GA. Combined, they cover lead discovery on the front end and lifecycle / retention / expansion on the back end. Origin still owns the middle (outreach + coaching).
Mobile app + Power Dialer
Native iOS + Android. Solo gets the mobile app shell with the single-line autodialer (real number, auto-log, offline-capable). Pro adds the Power Dialer, tap-to-call with local presence and voicemail drop. Every dial, disposition, and outcome lands back in the CRM in one motion.
Onboarding Agent · Alpha
Day-one ICP interview. Walks every new user through an 8-question intake, builds their target ICP, pre-configures Smart Marks, and tees up The Sauce feed. Goes from sign-up to first dial in under 20 minutes. Enterprise alpha first; Pro second.
AI Note-Taking · Sales calls
In-browser recorder for sales calls. Whisper transcription, GPT extraction of action items, auto-write back to the prospect record as activity-log entries + tasks. Notes from a sales call should land in the CRM, not in a separate notes app.
Catalyst · the Chrome extension for LinkedIn / Sales Nav / Apollo
Remember the days of the Whitepages when you could get people's numbers for free? We're bringing that back — but better. Catalyst surfaces verified business contact data while you browse. No phishing, no scrapes — just the open web, working harder for sellers. The sidebar activates on LinkedIn, Sales Nav, Apollo, ZoomInfo, and company sites. One-click "Add to DealArena" pulls the contact + company in with enrichment. Killer feature: batch-import every visible profile from a Sales Nav search result page.
Free covers what most sellers actually need. Pro replaces the stack.
Sign up free, build a real book of business, qualify for The League. No credit card, no demo gate.