Every record, every touch, one machine.
The customer relationship management system, the CRM, is the record system underneath. This page is the full tour of it and of every layer we have shipped on top. Agents, Catalyst, enrichment, a sequencer with in-app calling, custom analytics and reporting, all folded into an API & MCP that replaces your stack. Unlimited contacts and reduced token usage with faster responses by layering your stack with DealArena.
The Sauce ships in five drops.
The Sauce is the signal layer over your book. It ships in five drops, in this order, and two are already out: The Crawler on the Database page and the news wire on the dashboard. Every drop lands on the changelog the Tuesday it ships.
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01
Live signals feed
SEC EDGAR filings and news on the companies in your book, on one screen.
sec edgarnews wireyour bookNEXT UP -
02
Market tape + Daily Sauce
The news wire and Hacker News are on the dashboard today. Prediction markets and the buyer-intent alerts on venture and M&A follow.
news wire · livehacker news · livepolymarketventurem&aPARTLY LIVE · DASHBOARD -
03
Sauce Alerts
Custom signal rules. Pick the engine, the source, the gate, and the cadence.
enginesourcegatecadenceQUEUED -
04
Hot Sauce
An AI-ranked lead list built from the signals on your book.
rankedyour bookQUEUED -
05
The Crawler
A contact scraper that verifies every email and phone against the page text. Live now, below the prospects on the Database page.
verified on-pagelinkedin never scrapedproLIVE · DATABASE PAGE
The record system everything else is built on.
Contact records, company records, and deal tracking share one activity trail. The pipeline page carries the kanban. The lists carry filters, saved views, and display styles you can switch. And AI prompts sit on the pages themselves, so you can reshape a workflow without leaving it.
Building more than one thing? Same login.
Made for founders running several ideas at once. Give each venture its own workspace: contacts, pipeline, agents, and analytics stay cleanly separated, and you flip between them without signing out.
Drafts that sound like you.
The TOV Database trains named voice profiles on your sent mail, text only, never audio. Manage them on the Origin hub beside your writing samples and brand docs, then point Origin, Legion, or any sequence at whichever voice fits.
Maya, saw the filing Tuesday. Two of your comps moved postings to Austin the same week. 15 minutes Thursday?
Hi Maya, I hope this finds you well! I wanted to reach out and introduce our platform, and see if you'd be open to a quick call this week…
The analytics command center.
This is the actual page: KPIs on 7-day to YTD presets, the pipeline funnel by your own custom stages, team activity down to day and hour, and an AI report builder that turns a plain-English question into a live chart. All computed from the CRM, nothing exported to a spreadsheet first.
Sequences and the dialer: out of the queue, in production.
Branching sequences and the Power Dialer are live today. Build call lists in the CRM, take call tasks straight from your sequences, or dial any prospect one-off; every send, dial, and disposition lands back on the record in one motion. The native mobile app is next out of the queue, and those lists will ride along in your pocket.
Email, LinkedIn, and call steps with yes/no branches, delay timers, and conditional logic on opens and replies.
One usage meter, six vendors deep.
When a record is missing an email or phone, the waterfall cascades The Hog, then Findymail, Reverse Contact, PDL, Snov and Hunter cheapest-first, and stops at the first verified hit. One meter instead of six subscriptions.
1 · the hogwaitingyou: "done. and a demo for the sdr leads tuesday?"
Every call and meeting becomes a record.
The recorder is consent-gated. It writes a transcript with action items and objection markers, links it to the deal, and files the disposition. The transcript stays; the audio is never persisted.
Sends from your inbox, not ours.
OAuth sending through Gmail or Outlook, so replies thread where they belong and your domain reputation stays yours. Tracking, send windows and one-click unsubscribe are built in.
Maya, saw the filing Tuesday. Two of your comps moved postings to Austin the same week. 15 minutes Thursday?
The central nervous system for your GTM motion.
A versioned REST API with scoped tokens, HMAC-signed webhooks, and an official MCP server carrying 19 workflow tools. Everything the app does, your code or your assistant can do.
curl https://app.dealarena.io/api/v1/prospects \
-H "Authorization: Bearer da_live_…"
{ "data": [ { "id": 8412, "name": "Maya Chen" } ] }
Four more reasons the stack shrinks to one tab.
What ships next.
The queue is public and we ship every Tuesday. Paid tiers get the first look at what lands.
One-click add, ICP match highlighting on Sales Nav search, bulk add from the people list, explicit enrichment, and an Ask thread with Deep Scan that pulls people from sites you are not even on.
Marketing drafts brand-voice content, RevOps audits and forecasts the pipeline, and the CEO agent rolls it all into one weekly brief.