Alpha Pre-Production v0.42 shipped 2 days ago →

// the free crm built by bdms, for bdms A free CRM you
won't hate to use.

Name: DealArena
Brand: DealArena
Availability: InStock

A free CRM that feels like your favorite video game. DealArena trains even the most modest BD professional and turns them into an elite seller. Supercharge it with AI layered on top of your CRM data — customized to your company like a fingerprint. Oh, and did we mention swords? And money. Lots of it. Spill your secrets in Closers Coffee or live chat, and check today's marks in The Sauce live feed. The sequencer ships now; the Power Dialer — built around your personal cell so you don't get blocked — is in development. So is the Chrome extension that unlocks unlimited contact enrichment for Pro users.

Enter the arena, free → How The League works ↓

// CRM forever

$247

// Pro · Founder's

// ship cadence

// THE LEAGUE · LIVE streaming WEEK 18

Sellers

4,218

+312 this wk

Pipeline

$1.84B

+$92M wk

Closed

$48.2M

+$3.1M wk

SRsasha.r · solo

$2.04M ARR

+18%

YOyou · solo

$1.88M ARR

+24%

MKmarco.k · 2-pers

$1.62M ARR

+9%

JNjen.n

$1.41M ARR

+6%

DSdom.s

$1.28M ARR

−2%

3 angels watching this week QUALIFIES > $500K ARR

+ 50 XP · STAGE MOVED

Salesforce Enterprise$150K+/yr

ZoomInfo$15K/seat/yr

Sales Navigator$300/seat/mo

Outreach$130/seat/mo

Gong$1,600/seat/yr

Common Room$50K/yr

Clay$3K+/mo

Bullhorn$5K + 15% rev

Buyer Intent Engine$2K/mo

✓DealArena$0 / $147 / $247*

Salesforce Enterprise$150K+/yr

ZoomInfo$15K/seat/yr

Sales Navigator$300/seat/mo

Outreach$130/seat/mo

Gong$1,600/seat/yr

Common Room$50K/yr

Clay$3K+/mo

Bullhorn$5K + 15% rev

Buyer Intent Engine$2K/mo

✓DealArena$0 / $147 / $247*

// THE FUN LAYER

A CRM that plays like a game. Because the grind shouldn't feel like one.

Every dial, email, demo, and close earns XP, fills quests, and stamps the leaderboard. Levels unlock perks. Streaks compound. The League ranks BDMs on XP, the activity-weighted score everyone can compete on. The Wall of Fame keeps the receipts in your own $ metric (TCV by default, swap to ARR / MRR / Commission / GMV in settings). Same numbers your CRO would ask for. Just way more fun to hit.

live preview · plays as you scroll · respects reduced motion

// 01 · LEVEL UP

XP, Levels & Quests

Every action you'd already do (dial, email, demo, close) earns XP and feeds an active quest. Levels unlock cosmetic perks, dialer skins, and (soon) real-world swag drops. The activities that cause revenue carry the most weight, so the grind compounds instead of disappearing.

LIVE · /dashboard

BRONZE LVL 14 · CLOSER 2,840 / 3,900 XP

next level+1,060 XP

×3

QUEST · 50 dials

closes the day's pipeline pressure

38 / 50

QUEST · 5 demos

vault opens at 5/5 · +150 XP reward

4 / 5

// 02 · RANK

Streaks & The League

Daily streaks reward consistency, not heroics. The League leaderboard ranks every BDM in DealArena on XP. Apples-to-apples, no matter your industry or $ metric. Climb the seasonal Cycle ranking. Public, anonymized handles by default; show your real name when you're ready.

LIVE · /league

LEAGUE · CYCLE 00XP

kingofcalls

streak · day 47

94k

you

streak · day 22

71k

quotaqueen

streak · day 18

66k

streak ticked · day 22 · milestone in 8 days

// 03 · RECEIPTS

Wall of Fame

Separate $ tab. Pick your metric at onboarding (TCV by default, or ARR, MRR, Commission, GMV, or a custom label) and the Wall shows your number in your unit, next to your industry tag. Compare to peers in your vertical without forcing one metric on everyone. The money board your CRO would actually believe.

LIVE · /wall

YOUR WALL · TCV LIVE

$1.88M

closed YTD · construction · 147% to quota

NORTHPOINT · proposal → won · 7d cycle

+$48,000

// the guild never sleeps

Join the Guild.

Rooms full of BDMs running the same plays. Swap tactics, post wins, get unstuck. Grab your spot.

DiscordReal-time backup

SlackTalk shop

RedditSwap war stories

YouTubeWatch the meta

X@gtmfornoobs

SubstackRead the dispatch

GitHubFork the code

portal open · you have entered the arena

season one · live now

Sales just became
the best game
you've ever played.

Real deals. Real revenue. Real XP. DealArena turns the daily grind into ranks, loot and bragging rights your whole guild can see — so the work that already pays you finally plays like a game you want to win.

⚔ Create your operator

8 agents

one hub · zero logins

120K

operators ranked

Season I

now playing

// THE WARLORD · LEGENDARY

VANGUARD_07

[NORTHSTAR] · The Relentless

◆ Diamond II

188,900 XP0% → Diamond I

the progression system

Close deals. Earn XP.
Climb the ranks.

Every action that already moves your number — calls, sequences, enrichments, closed-won — pays out as XP. Climb six tiers from Bronze to Legendary, run daily quests, and watch your guild fight for the top of the board. The leaderboard is the new pipeline review.

Bronze

I–III

0 XP

›

Silver

I–III

5K XP

›

Gold

I–III

15K XP

›

Platinum

I–III

40K XP

›

Diamond

I–III

90K XP

›

Legendary

APEX

200K XP

⚑ Daily Quests

resets in 06:14:22

claimed today 350 / 1,700 XP

♛ Guild Leaderboard

[NORTHSTAR] · this week

RAINMAKER Lv 61

Legendary · [NORTHSTAR]

248.1Kseason XP

CLOSER_K Lv 58

Diamond · [NORTHSTAR]

221.5Kseason XP

VANGUARD_07YOU Lv 47

Diamond · [NORTHSTAR]

188.9Kseason XP

Q3_BANDIT Lv 44

Platinum · [NORTHSTAR]

171.3Kseason XP

PIPE_DREAM Lv 39

Platinum · [NORTHSTAR]

142.7Kseason XP

// crossover events · coming to the arena

Make the win
look like you.

DealArena is partnering with game studios to bring their worlds straight into your CRM — their art, their UI, their feel, re-skinned onto your pipeline. Equip a trademarked display and your whole workspace transforms: ranks, cards, leaderboards and quest log, all wearing the look of a world you already love. Season passes. Limited drops. Real crossovers.

◆ Rare · TM

🔒 Coming Soon

Frostforge Studios

Frostpeak Saga

Glacial raid HUD, rune-frost card frames and a summoning-circle leaderboard ring.

in negotiation · season two

◆ Epic · TM

🔒 Coming Soon

Neon Override

Override // Protocol

Cyberpunk overlay — scanline nameplates, neon district skins and a holo deal-ticker.

in negotiation · season two

◆ Legendary · TM

🔒 Coming Soon

Ashen Realms

Realm of Ash

Dark-fantasy tavern UI: ember-lit panels, dragon-sigil ranks and a living guild hall.

in negotiation · season two

◆ Uncommon · TM

🔒 Coming Soon

Skybound Tactics

Aether Tactics

Floating-island board, airship pipeline lanes and a tactical-grid quest log.

in negotiation · season two

These are working concepts — codenames while the ink dries. Want your studio's world in front of 120,000 ranked operators? Partnerships are open.

◆ Season One · 2027

your move

The arena is open.
Pick up your weapon.

One hub, eight agents, free enrichment underneath — wrapped in a game your team will actually want to log into every morning.

⚔ Create your operator — free Watch the trailer

// the math

What you currently pay just to do your job.

Real list prices for the most expensive stack on the market, the one VPs of Sales actually buy. We replace it.

Salesforce Enterprise

CRM + Sales Cloud + Service Cloud

$150K+/yr

// typical enterprise contract

ZoomInfo Enterprise

Contact data, intent, enrichment

$15K/seat/yr

// enterprise tier

Sales Navigator

LinkedIn prospecting + InMail

$3,000/seat/mo

// advanced tier

Outreach

Sequence + cadence engine

$130/seat/mo

// platform fee per rep

Gong

Call recording + revenue intel

$1,600/seat/yr

// minimum 50 seats

Clay

Data enrichment + AI personalization

$3,500/seat/mo

// growth tier

onboarding$15K

Buyer Intent Engine

Premium buying-signal platform

$2K/mo

// platform fee

Bullhorn

Staffing CRM (if you're in staffing)

$400/seat/mo

// typical 200-seat org

implementation$50K

partner rev share15%

// equivalent stack · monthly · all-in

$107,930/mo before onboarding, overages, and the renewal call

Their stack

~$107,930/mo

Eight vendors. Eight logins. Eight renewal calls. Most features unused. Salesforce will still call you.

→

DealArena Pro

$247/seat/mo · Founder's

One login. BYOK enrichment. Full CRM, signals, agents, Pitch DNA, autodialer, mobile app, the AI tools that smash League numbers. Less than 1% of the equivalent stack.
// Founder's Edition · first 100 seats · sticker $397 after sunset Q4 2026

// chrome extension · v1.0 ships free

Email + phone enrichment on every prospect. Free.

Competitors charge upwards of $950/seat/mo for contact enrichment. Apollo charges. Clay charges. We give it away, funded by our community. The pool grows every time a DealArena user views a profile, anonymized, opt-in. You contribute. You receive.

Pipeline-aware insight on your ICP.
Universal capture — add prospects from podcast guest lists, conference pages, Substack bios. Right-click anywhere.
Contact Enrichment superpowers — Unlimited contact enrichment on contacts within the DealArena pool.
Pipeline-everywhere — XP/streak widget on every page, signal notifications, name-match badge across the web.

// what you'd pay elsewhere
ZoomInfo Advanced . . . . . . . . $200–$500/seat/mo
Apollo Pro . . . . . . . . . . . . . $79/seat/mo
Clay starter . . . . . . . . . . . $149/seat/mo
LinkedIn Sales Nav add-on . . . . $99/seat/mo

          DealArena extension: $0 · funded by the community
        
// EU/UK users get the read-only feature set; granular GDPR consent ships in v1.x.

// the agent stack

Eight agents. A virtual BD department running on top of your CRM.

Five agents shipping today; three more in development. Origin opens on Solo. The other four shipped agents ship on Pro. Every agent grounds its work in your CRM, your Sauce signals, your sent mail. None of them invent a fact.

SOLO+

Origin

Drafting voice

Writes emails in your style, handles objections, preps you for calls. The drafting agent that opens the rest of the stack.

PRO+

Customer Success

Lifecycle nudges

Watches each prospect through the funnel and surfaces specific, time-bound next-best-actions. Stuck deal? It tells you the move.

PRO+

Account Prospecting

Pre-call briefs

Generates the structured account brief 10 minutes before your call. Snapshot, recent moves, decision-maker map, talking points, risks.

SOLO+

Codex

Your personal AI archive

Ask anything across your CRM, signals, conversations, marketing copy. Cited answers. Per-user scoped, confidential rows stay confidential.

ENTERPRISE

Brain

Org-shared knowledge layer

Upload your Sales SOP, voice/tone, deliverables, brand assets once. Every agent your team runs becomes brand-aware automatically. Your AI knows your brand.

PRO+

BDM Legion

Virtual BDRs · unlimited

Build virtual BDRs with custom personas, voice profiles, and per-member attribution. Spin up an enterprise hunter, an SMB closer, a renewals rep, route accounts to whoever fits.

IN DEV

Marketing

Demand + content engine

Drafts ad copy, landing pages, and social posts in your brand voice. Scores top-of-funnel signals, routes qualified inbound to the right rep, and reports back which content actually closed deals, not which got the most clicks.

IN DEV

RevOps

Forecast + funnel hygiene

Audits the pipeline weekly: stale records, missing fields, duplicates, blown stages. Forecasts the quarter from current activity ratios and tells the rep what to fix before the call with the VP. The agent your CRO wishes the team had.

IN DEV

CEO Agent

Board-room view

Synthesizes every other agent into the one summary that matters: where revenue is coming from, where it's slipping, and which two moves this week unlock the most upside. Optional weekly digest emailed to the founder, or surfaced in-app for the rest.

See the full agent stack →

// what we're shipping next

In the build now. Pro gets first dibs. Enterprise gets alpha keys.

We ship Tuesdays at 10am EST. Phase B — core features — is the active queue: Database, Pipeline, Analytics, The Sauce, Sequencing, Power Dialer, Cold-Open Coach. Beta access is a Pro perk. Enterprise can request alpha builds.

NEXT TUESDAY

Sequence executor · live

The Drawflow builder shipped last cycle; now the executor daemon boots at app start. Scheduled steps fire on a 30-second tick, branches resolve, completion events trigger downstream sequences. Your sequences actually run.

Free: 1 active sequence · Solo+: unlimited

PHASE B

Power Dialer · your number, no blocks

Click-to-dial from a deal or contact, log duration + disposition, optional recording. Built around your personal cell so you don't get blocked by carrier spam filters. Local presence routing on Pro.

Solo: single-line dialer · Pro: Power Dialer + local presence

PHASE B

Cold-Open Coach

Live objection-handling roleplay. Pick a scenario (gatekeeper, "send me an email," budget freeze) and the coach roleplays the prospect. Post-session feedback on tone, pace, and handle quality. Origin's drafting role moves into Sequences + Pitch DNA.

Solo+: generic library · Enterprise: brand-trained on your Brain

PHASE B

Wall of Fame · $ tab

The League ranks on XP. The Wall of Fame displays $ won per BDM in their own metric — TCV (default), ARR, MRR, Commission, GMV, or a custom label — with an industry tag. The money board your CRO would actually believe.

All tiers. Default metric is TCV; swap in Settings.

PHASE B

Chrome extension · public release

Drawer on every LinkedIn, Sales Navigator, Apollo, ZoomInfo profile — and an <all_urls> fallback for the rest of the web. Unlimited contact enrichment for Pro users via the community pool. Pending Chrome Web Store review.

Free: capture + signals · Pro: unlimited enrichment

CYCLE 00

The League · Cycle 00 opens · Q1 2027

Free, performance-only qualifier. Ranks BDMs across DealArena on XP. Cycles are seasonal; Cycle 00 is our first cohort. Wall of Fame runs alongside in your chosen $ metric.

Open to everyone. Free tier included.

BYOK Custom Reports · Analytics

Bring your own LLM key. Run plain-English reports across your CRM data. Pull tables, decks, briefs straight from the analytics page.

Pro: beta access · Enterprise: alpha

Mobile app · iOS + Android

Native mobile paired with the Power Dialer. Tap-to-call from your real number, voicemail drop, every dial logged to the CRM in one motion.

Solo: mobile app · Pro: Power Dialer routing

Onboarding Agent · Alpha

Day-one ICP interview, Sauce setup, Marks pre-built. Goes from sign-up to first dial in under 20 minutes.

Enterprise alpha first.

// pricing

Free is real. Pro replaces the stack.

Free is the CRM, gamification, the community, and a real shot at The League if your numbers hit. Solo adds the autodialer, sequencer, the Origin drafting agent, plus every solo-seller perk: Pitch DNA, BYOK, and the Enrichment Waterfall (150 cr/mo). Pro adds the four other agents, The Sauce signal layer, the Power Dialer (mobile), the REST API, custom Sauce signals, team management, and a bigger enrichment allotment. Enterprise is the founder-led lane for 25+ seat teams. Paid tiers don't buy League access, they make it way easier to hit the numbers.

Free

$0· forever

Full CRM. Real-time leaderboard. League qualification, free users included.

Full Pipeline + Contacts
Email, LinkedIn, Slack, Outlook
Quests, XP, Leaderboard
Closers Coffee Community
Unlimited Seats & Contacts
No Agents
·

Solo

$147/ seat / mo

For solo BDMs who want the perks without the team layer.

Everything in Free
Single-Line Autodialer
Sequencer (Email + LI + SMS)
Origin Agent
Pitch DNA Training
Bring Your Own LLM Keys
Enrichment Waterfall (150 cr/mo)

Start Solo →

Built by one. Built for the underdogs.

Tyler Roper started as a Sales Associate. Worked his way to BDM, Senior BDM, and Director of BD. All-time peak: $2M annual gross profit, EBITDA up 748%. He built that book of business with cold calling and LinkedIn, paired with dedication, strategy, and an always-on mentality.

Across every role, he tried every tool. None of them worked the way a closer needs them to. So he stacked more tools on top, and the bills kept growing. DealArena is the tool he wishes existed.

The CRM is free because the bills weren't fair. The League exists because numbers should open doors that decks never could. This is for the underdogs. Counter-culture. Anti-establishment. If we can make Salesforce call us crying, that's a good Tuesday.

// Tyler Roper, founder · DealArena · solo build

// ship log · public

We ship Tuesdays at 10am EST.

Built in public. Every release goes out the door on schedule. Read the full changelog →

v0.42 · 2 days ago

v0.42 2 days ago UX

Command palette · ⌘K

Full keyboard control across the app. Hit ⌘K anywhere to navigate, run commands, or open the cheat sheet of every shortcut.

v0.41 · 9 days ago

v0.41 9 days ago CATALYSTS

Marks · custom Sauce targeting

Group leads into Marks (used to be Watchlists). Point any Sauce signal at a Mark or a target account. Run frequency & gate options on each.

CATALYSTS

v0.40 · 16 days ago

v0.40 16 days ago AGENTS

Origin agent · v2 · live

Sauce & outreach agent ships out of beta. Drafts emails in your voice, watches signals, and coaches between calls.

AGENTS

Free CRM.
Real game. Real money.

// no credit card · no demo call · just sign up and start ranking

Enter the arena → Or argue with us at contact. Or read the FAQ.

// the free crm built by bdms, for bdms A free CRM youwon't hate to use.

// THE FUN LAYER

A CRM that plays like a game. Because the grind shouldn't feel like one.

XP, Levels & Quests

Streaks & The League

Wall of Fame

Join the Guild.

Sales just becamethe best gameyou've ever played.

Close deals. Earn XP.Climb the ranks.

Make the winlook like you.

The arena is open.Pick up your weapon.

What you currently pay just to do your job.

Their stack

DealArena Pro

Email + phone enrichment on every prospect. Free.

Eight agents. A virtual BD department running on top of your CRM.

Origin

Customer Success

Account Prospecting

Codex

Brain

BDM Legion

Marketing

RevOps

CEO Agent

In the build now. Pro gets first dibs. Enterprise gets alpha keys.

Sequence executor · live

Power Dialer · your number, no blocks

Cold-Open Coach

Wall of Fame · $ tab

Chrome extension · public release

The League · Cycle 00 opens · Q1 2027

BYOK Custom Reports · Analytics

Mobile app · iOS + Android

Onboarding Agent · Alpha

Free is real. Pro replaces the stack.

Built by one. Built for the underdogs.

We ship Tuesdays at 10am EST.

Command palette · ⌘K

Marks · custom Sauce targeting

Origin agent · v2 · live

Get the good stuff in your inbox.

Free CRM.Real game. Real money.

// the free crm built by bdms, for bdms A free CRM you
won't hate to use.

Sales just became
the best game
you've ever played.

Close deals. Earn XP.
Climb the ranks.

Make the win
look like you.

The arena is open.
Pick up your weapon.

Free CRM.
Real game. Real money.