// the free crm built by bdms, for bdms Free CRM. No Bullshit. Real arena. Real capital.
The full CRM is free forever: pipeline, contacts, sequences, mobile, leaderboards, the works. Top performers earn visibility with VC, PE, and M&A firms and a real shot at growth capital through invite-only competitions. Your numbers are the pitch.
Most CRMs are filing cabinets. This one writes you a check.
The CRM is the proof. Every email logged, deal closed, quota hit, that's your portfolio. Top performers in The League get pulled into invite-only competitions where capital partners write checks. Build hygiene. Build numbers. Build the case for someone to fund you.
Build receipts in the CRM
Free tier covers everything: pipeline, contacts, sequences, gamified leaderboards. Every action logs. Every deal stamps. The numbers compound on the backend.
Climb in front of capital
Capital partners get a private read of the leaderboard. Coffee's For Closers, the public spaces, show ARR next to your handle. Numbers are the proof, no decks, no warm intros.
Get funded to scale
Pro & Enterprise unlock entry to live competitions. Qualifying numbers get you on stage. Winning gets you a check. YC-style cycles, accelerator velocity, no warm-intro tax.
What you currently pay just to do your job.
Real list prices for the most expensive stack on the market, the one VPs of Sales actually buy. We replace it.
Their stack
Five vendors. Five logins. Five renewal calls. Most features unused. Salesforce will still call you.
DealArena Pro
One login. BYOK enrichment. Full CRM, signals, agents, gamification, autodialer, mobile app, and a seat in The League. ~2% of equivalent stack.
A pipeline that moves itself. Catalysts before competitors. XP that turns into capital.
Pipeline that moves itself
Drag-drop kanban with custom dispositions. Smart Marks (lists) auto-update. Bulk anything. Contact profiles with activity feeds, pinned notes, call dispositions, and lifecycle stages, like the senior reps actually use.
Catalysts before competitors
Custom triggers across SEC filings, LinkedIn posts, hires & departures, technographics, web search, GPT prompt-runs. Set frequency, gates, and targeting. Free tier covers ~60% of ZoomInfo use cases on day one.
XP that turns into capital
Quests, levels, leaderboards. The fun layer. The numbers under the hood, total revenue, quota %, activity ratios, are what capital partners see. Win quests, climb the league, qualify for funding cycles.
Four agents. One does coaching at 3am.
A virtual BD department running on top of your CRM. Origin is live. Three more shipping through Q3.
Origin
Watches your Catalysts, drafts emails in your voice, and coaches you between calls. Works on every tier.
Pipeline
Finds new accounts that match your custom Catalysts and pushes them into the funnel for Origin to work.
Customer Success
Detects churn signals, runs lifecycle plays, takes leads from prospect to customer end-to-end.
Onboarding
Interviews you on day one, builds your ICP, configures Marks & Catalysts, and ships you to first dial.
In the build now. Pro gets first dibs. Enterprise gets alpha keys.
We ship Tuesdays at 10am EST. Beta access is one of the perks of going Pro. Enterprise customers can request alpha builds.
Sequence builder · branching
Visual wireframe-style sequences. Email, LinkedIn connect, message, call. Yes/no branches, delay timers, scheduled triggers.
The League · Cycle 04 opens
Pro-tier qualifying competition. Capital partners review top performers based on system-recorded metrics. Winners get checks.
BYOK Custom Reports · Analytics
Bring your own LLM key. Run plain-English reports across your CRM data. Pull tables, decks, briefs straight from the analytics page.
Pipeline Agent & CSM Agent
Autonomous lead discovery on your custom Catalysts. CSM agent reduces churn and runs full lifecycle plays.
Mobile + Autodialer
Native mobile app paired with the autodialer. Use your real number, stay on brand, log everything to the CRM in one tap.
Onboarding Agent · Alpha
Day-one ICP interview, Catalyst setup, Marks pre-built. Goes from sign-up to first dial in under 20 minutes.
Free is real. Pro replaces the stack.
Free covers what most sellers actually need. Pro is for sellers serious about The League. Enterprise is for teams who need alpha keys and a seat at the table.
- Full pipeline + contacts + companies
- Mobile app (calls, notes, log)
- Free Catalyst layer · SEC, news, jobs, social
- Email + LinkedIn + Slack + Outlook integrations
- Quests, XP, public leaderboard
- Unlimited seats & contacts
- Origin · catalyst & outreach agent
- Autodialer + native mobile (your number)
- BYOK enrichment waterfall · plug your own keys
- BYOK premium signals · ZoomInfo / Tiga / Clarity
- Custom Catalysts · GPT prompt, LinkedIn, technographics, college/geo/role/etc.
- Pipeline + Customer Success agents (beta)
- Sequence branching · wireframe builder
- League · Pro qualifying competitions
- Beta access to everything we ship
- Everything in Pro · all seats
- Alpha access to unreleased agents
- Dedicated channel · ship requests in our backlog
- Custom integrations & data warehouse export
- League · Enterprise competitions (capital scale)
- Onboarding agent · alpha
Built by one. Built for the underdogs.
Tyler Roper started as a Sales Associate. Worked his way to BDM, Senior BDM, and Director of BD. All-time peak: $2M annual gross profit, EBITDA up 748%. He built that book of business with cold calling and LinkedIn, paired with dedication, strategy, and an always-on mentality.
Across every role, he tried every tool. None of them worked the way a closer needs them to. So he stacked more tools on top, and the bills kept growing. DealArena is the tool he wishes existed.
The CRM is free because the bills weren't fair. The League exists because numbers should beat warm intros. The pitbull is on the logo because this is for the underdogs. Counter-culture. Anti-establishment. If we can make Salesforce call us crying, that's a good Tuesday.
We ship Tuesdays at 10am EST.
Built in public. Every release goes out the door on schedule. Read the full changelog →
Marketing site foundation
Analytics page split + Render deploy live
Nav redesign: sidebar + command palette + page split
Free CRM.
Real arena. Real capital.
// no credit card · no demo call · just sign up and start ranking
Enter the arena → Or argue with us at contact. Or read the FAQ.